Why Your Business Needs Branded Membership Cards

Members only! That phrase makes you feel like you’ve made it, doesn’t it? Branded membership cards are physical embodiments of your brand that provide customers with a feeling that they are part of something exclusive as members of your business. Membership also cards remind your regular clients that they are part of a community and encourage participation.

Moreover, clients carry that card everywhere, making your business’s logo visible to hundreds of people each day. Membership cards do a lot to elevate your business.

With them, you can:

• Implement a Points System: Have points accrued for dollars spent, events attended, or new members referred. These points can be used to unlock gifts, subscription packages, or other rewards.
• Offer Exclusive Access: Providing access to rewards, benefits or tiered loyalty programs that are unavailable to non-cardholders makes members feel even more special, thus more apt to stick with you.
• Enhance Your Business’s Branding: A dynamite design will set you apart from competition. Vagaro’s Design Services Team knows a thing or two about that…

Why Order Your Membership Cards Through Vagaro?

Vagaro’s Design Services Team has designed countless membership cards for a range of businesses, from spas to gyms and everything in between. In fact, here are some examples! These magic plastic rectangles have the same dimensions as a typical credit card, with a matching key tag & QR code on each. Membership cards…

Are Versatile: Vagaro’s membership cards are a breeze to use. They can be utilized by:

• Scanning the QR code with the Vagaro Check-In App on a tablet
• Scanning the QR code with a USB barcode/QR code reader
• Scanning the QR code with a mobile device camera in the Vagaro Pro App
• Manually keying in the QR code text

Make Check-in Easier: Each membership card’s unique QR code can be assigned to a specific customer and their contact information. This indicates their membership level and enables faster, easier customer check-ins via Vagaro’s software.

Like, A LOT Easier: Pairing membership cards with your branded Vagaro Check-In App reduces the need for front desk staff. With the Check-In App & membership cards, customers can check themselves in, complete forms and purchase additional memberships. When a customer checks in, a notification is sent to their service provider, alerting them of their arrival.

Using branded membership cards & the Vagaro Check-In App also makes it easy to collect important data about member habits and how those affect your business.

Create Brand Consistency: Your membership cards are another venue for your logo, brand colors, fonts & other design elements. What adorns these cards should be consistent with what customers see everywhere else. Having a consistent brand helps customers recognize your business more easily. When your business is recognizable, it helps increase bookings.

How Do You Purchase Membership Cards?

You’ll find the option to order your business’s custom gift cards by clicking the Shopping Cart menu in your Vagaro software. After Vagaro’s Design Services Team receives your order, they’ll reach out via email to start collaborating with you!

How much do membership cards cost?

Membership cards can also be purchased using Vagaro Bucks! Membership cards are currently available in the U.S. & Canada. We look forward to providing custom card services globally soon!

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Membership cards are a physical symbol of what being a member of your business is all about. They function as pieces of branded marketing collateral that help streamline check-in and gather important client data. If you’re ready to take your memberships to the next level, open the Shopping Cart menu in your Vagaro software to get started, and check out the rest of Vagaro’s design services!

This is a big deal: Every campaign on WinRed can now offer custom membership cards. It’s never been easier with our Zero-Touch E-Commerce program.
Get started here!

Membership cards have been used in fundraising for years, and for good reason. Plain and simple — they work. Average Donations with a membership card are 25% higher than the overall average donation.

Why Membership Cards?

Most people carry at least a couple membership cards in their wallets, even if they never actually need to pull them out to use them for anything. Sometimes they come with exclusive benefits, but other times they are a symbol of something important to the cardholder. 

Specifically for fundraising, the membership card represents support for a cause or issue that aligns with a donor’s values and beliefs. It also brings a sense of inclusion and being part of a larger team. Donors are proud of their contribution and membership cards allow them to show it off.

How to Use Membership Cards

Membership cards are great for creating exclusive or special clubs at different giving levels. Recognizing your $100, $250, or $1,000+ donors with a unique card is perfect for upsells and conversions. Many organizations also recognize their monthly sustainers with a special card.

Creating limited edition cards is another successful technique. Build support for a specific cause like supporting the 2nd amendment, fighting fake news, or stopping big tech. These are great ways to create a sense of urgency and for supporters to show they are all on the same team.

Market your membership card as its own campaign, on upsells after an initial donation, and on your storefront. Each of these channels offers opportunities for you to connect with your donors and to raise money.

Here’s a Membership Card campaign from Kevin McCarthy:

Here’s an example of a Membership Card being offered in an upsell:

Here’s New Hampshire GOP offering a Membership Card on their storefront:

WinRed offers custom membership cards through our Zero-Touch E-Commerce program. With our program all you need to do is design your membership cards. We’ll take care of customizing and shipping them to your donors on-demand. 

Go here to create your membership cards today!