Gift cards are a great way to show your appreciation to someone, be it a customer, employee, or friend. But when it comes to customizing them, you may be wondering how to go about it and what you need to know. At Colourfast, we specialize in custom gift card printing and have the answers to all your questions. In this article, we will cover the most common questions we get about custom gift card printing, so you can be sure the process goes as smoothly as possible.

What is Custom Gift Card Printing?

Custom gift card printing is the process of creating customized gift cards that is tailored to reflect a businesses brand values. This is a great way to make your gift cards stand out, and it can help you create a more personalized experience for the recipient. With custom gift card printing, you can choose the size, shape, design, and material of the card, as well as any other features you may want to add.

What is the Process for Custom Gift Card Printing?

The process of custom gift card printing begins with creating the design for the card. This can be done in-house or you can outsource the process to an experienced design team. Once the design has been finalized, it is sent to the printer who will print the card in the desired size and materials. The card will then be shipped to the recipient, ready to be used.

What Materials Are Available for Custom Gift Card Printing?

When it comes to custom gift card printing, there are a variety of materials available to choose from. These include PVC, paper, and plastic. Each material has its own benefits and drawbacks, so it’s important to consider your needs before making a decision. For example, PVC cards are more durable and waterproof, but they are also more expensive. Paper cards are cheaper and easier to customize, but they are not as durable as PVC. Plastic cards are the most durable and waterproof, but they are also the most expensive.

What Types of Features Can Be Added to Custom Gift Cards?

When it comes to customizing your gift cards, there are a variety of features you can add to make them stand out. For example, you can add a logo, text, or images to the card, as well as a signature, barcode, or magnetic strip. You can also add security features such as holograms, UV printing, and embossing. These features can help make your gift cards even more special and unique.

What Are the Benefits of Custom Gift Card Printing?

One of the main benefits of custom gift card printing is that it allows you to create a more personal and unique experience for the recipient. When you customize the design of the card, you can make it more meaningful and memorable to the recipient. Additionally, custom gift cards can help you build brand recognition, as the recipient will be seeing your logo every time they use the card. Lastly, custom gift cards are more secure than standard gift cards, as they can include security features such as holograms and UV printing.

Custom gift card printing is a great way to show your appreciation to someone, and it can help you create a more personal and unique experience for the recipient. At Colourfast, we specialize in custom gift card printing and can help you create the perfect card for any occasion. If you have any questions about custom gift card printing, feel free to contact us and we’d be happy to answer any questions you may have.

Frequently Asked Questions When Designing Business Cards

There are a lot of funny ideas floating around about solid business card design techniques.  Sure, you can just put basic contact information on a business card and leave it at that.  Or, like some people, you could go overboard with lots of pictures and graphics.  So what makes good business card design?  Join us as we discuss solid design techniques through this question and answer session.    

Will lots of graphics and images help me sell more?   
No.  Graphics and images will make your card more appealing to the eye.  But beyond a logo or background image, graphics and images can clutter the card.  Remember, the point is that your customer remembers your information, not how nice of a picture you have.    

Should I put a lot of product information on my business card?  
No.  Reserve your business card for your most basic contact information.  It’s fine to put a tagline or short sentence about what services or products you provide.  If you feel strongly that this may be your only opportunity to contact your customer, put product information on the back of the business card.    

Are color business cards worth the extra cost?  
Yes.  This is especially true if you have color in your logo or want to include your picture on the card.  The difference between color or black and white is often only a few dollars.  If you are on an extremely restrictive budget, use different shades of gray to highlight different parts of your business card.    

Should I include my logo on the business card?  
Yes.  Your logo is at the core of your brand.  You should expose customers to it as often as possible.  If your company has a well recognized logo, it becomes important to associate your name with your company’s logo to build trust.

The bottom line: somewhere in between bare bones and overboard is the most effective approach to business card design. Choose the middle ground and your business cards will be the successful marketing piece you desire.

Related Articles

There are a lot of funny ideas floating around about solid business card design techniques. Sure, you can just put basic contact information on a business card and leave it at that. Or, like some people, you could go overboard with lots of pictures and graphics. So what makes good business card design? Join us as we discuss solid design techniques through this question and answer session.No. Graphics and images will make your card more appealing to the eye. But beyond a logo or background image, graphics and images can clutter the card. Remember, the point is that your customer remembers your information, not how nice of a picture you have.No. Reserve your business card for your most basic contact information. It’s fine to put a tagline or short sentence about what services or products you provide. If you feel strongly that this may be your only opportunity to contact your customer, put product information on the back of the business card.Yes. This is especially true if you have color in your logo or want to include your picture on the card. The difference between color or black and white is often only a few dollars. If you are on an extremely restrictive budget, use different shades of gray to highlight different parts of your business card.Yes. Your logo is at the core of your brand. You should expose customers to it as often as possible. If your company has a well recognized logo, it becomes important to associate your name with your company’s logo to build trust.The bottom line: somewhere in between bare bones and overboard is the most effective approach to business card design. Choose the middle ground and your business cards will be the successful marketing piece you desire.